WHAT I BUILT
« DIGITAL ART DIRECTION »
Owned day-to-day art direction across social and paid, partnering with the Creative Director.
« PAID CAMPAIGNS AND LAUNCHES »
Designed performance ads for Bundle and Mix & Match promos and the new baby formula, and supported the cups campaign launch.
« ALWAYS-ON SOCIAL »
Worked closely with the Head of Social to keep Reels, Stories, and feed posts running at high volume and on-brand.
« E-COMMERCE AND UX »
Designed product detail pages and contributed wireframes to improve how customers shop.
« PRESENTATION DESIGN »
Designed the Board of Directors deck and built a template system used company-wide and by sales.
