WHAT I BUILT
« CREATIVE LEADERSHIP »
Point person for Samsung alongside the Executive Creative Director, across mobile and consumer electronics.
« LAUNCH CAMPAIGNS »
Led digital creative for the Galaxy S8, J7 Pro, Gear 360, and Gear VR.
« ALWAYS-ON CONTENT »
Kept a steady flow of social and digital assets running between launches.
« DESIGN TEAM LEAD »
Managed three direct reports across Samsung and the wider agency roster.
RESULTS
« LAUNCH-READY, EVERY TIME »
Delivered Samsung’s biggest launches of the year in sync with global release dates.
« FLAGSHIP MOMENTS »
Introduced the Galaxy S8’s Infinity Display to Philippine audiences through the Infinity Display Challenge.
« EARLY ON EMERGING TECH »
Brought 360 video and VR to consumers years before immersive tech went mainstream.
« SUSTAINABLE PACE »
Created a collaborative workflow that kept quality high and the team supported.
