This Olay campaign brought the brand’s message to life through real, unscripted reactions that underscored authentic beauty and confidence. The agency and production team aligned seamlessly, using a strong director’s treatment to translate concept into a compelling, human-centered film.
Role:
Treatment Designer
Industry:
Team
Production: Raucous Content
Agency: Saatchi & Saatchi
Director: Paul Iannachino, Jr.
Writer: Cameron McCumby
Executive Producer: Steve Wi
