Designing executive-level presentations for one of the world’s most recognized technology brands inside one of advertising’s most prestigious agency networks.
Samsung USA is one of the most demanding clients in global advertising — a brand operating at massive scale across consumer electronics, campaigns, product launches, and executive communications simultaneously. I was embedded as a designer within One Publicis Team Samsung — a dedicated cross-agency unit inside Publicis Groupe, operating as Publicis Sapient before transitioning to Razorfish during my tenure. This was not a peripheral account. This was the room where Samsung’s most critical creative decisions were made and presented.
Samsung USA’s executive presentations weren’t standard deliverables. They covered confidential product launches, real campaign metrics, strategic planning, media events, and leadership briefings — documents that had to be pitch-perfect at all times, under tight deadlines, with zero margin for error. The challenge wasn’t just designing something that looked good. It was designing something that communicated complex information with clarity and confidence to some of the most discerning stakeholders in the technology industry.
Executive presentation design across multiple work streams — campaign strategy, product launches, media planning, market analysis, and leadership briefings — each requiring a different visual approach while maintaining absolute Samsung brand fidelity.
High-volume, fast-turnaround production — translating complex briefs and dense data into polished, presentation-ready work with very little revision, consistently delivering under pressing timelines without sacrificing quality.
Visual communication of confidential intelligence — product roadmaps, campaign performance metrics, and strategic plans that required careful information hierarchy, clear visual structure, and design that made complex data immediately understandable.
Cross-functional collaboration within a global agency network — working closely with strategists, creative directors, account leads, and Samsung stakeholders to ensure every deliverable aligned with both the brand’s standards and the meeting’s objectives.
“Always diligent and organized, always taking care to listen to the needs of the team and turn them into polished presentation ready work with very little fuss and a high degree of professionalism in sometimes pressing circumstances.”
— Nick Gawith, EVP Executive Creative Director · Razorfish
Designing executive presentations for a brand like Samsung is fundamentally a UX problem. Every slide is a user experience — a decision about what information to surface, in what order, at what level of detail, for a specific audience with specific goals. The ability to take complex, multi-layered information and make it immediately clear and compelling is the same skill that drives great product design, great information architecture, and great UX. I built that skill inside one of the most demanding accounts in global advertising.
The full scope of this work remains confidential. What can be shown represents only a fraction of what was produced — select visual samples from non-sensitive materials. The nature of the account demanded discretion at every level, which is a standard I continue to hold. Full work available for review upon request in a trusted context.
Working inside One Publicis Team Samsung taught me what it means to operate at the highest level of expectation where the brand is always watching, the stakes are always high, and the work always has to be right. That standard never left me.
