Strategic Design in Action: Bridging a decade of high-stakes Art Direction with a dedicated focus on User-Centered Design (UCD). Having completed my Google UX certification, my practice now centers on translating complex user insights into clear, accessible, and intuitive digital solutions. This section showcases initial projects where I apply expertise in information architecture, content structuring, and rigorous design strategy to solve real user problems. This body of work is continuously evolving, with new projects focused on digital product scalability and service design scheduled for publication in the coming weeks.