Where It All Began: Advertising Roots in Manila After earning my degree in Multimedia Arts, I had the opportunity to work at two of Manila’s top multinational advertising agencies—TBWA\Santiago Mangada Puno and Tribal DDB Philippines. These early experiences shaped the foundation of my creative discipline and introduced me to the then-emerging world of digital platform advertising back in 2011. As an Art Director, I worked closely with high-end global brands, developing campaigns that bridged traditional storytelling with the fast-evolving digital landscape. It was here that I honed my visual sensibilities, learned the language of branding, and began building the creative process I still carry with me today.