THE CONCEPT
Samsung USA runs at massive scale, with product launches, campaigns, media events, and leadership briefings all happening at once.
I was embedded in One Publicis Team Samsung, a dedicated unit inside Publicis Groupe, designing the presentations where Samsung’s biggest decisions were made. Every deck had to be clear, on-brand, and right the first time.
Select non-sensitive samples shown. Full work under NDA, available to review on request.
WHAT I BUILT
« 01 EXECUTIVE PRESENTATIONS »
Designed decks for campaign strategy, product launches, media planning, and leadership briefings.
« 02 COMPLEX DATA, MADE CLEAR »
Turned roadmaps, performance metrics, and strategic plans into slides executives could read at a glance.
« 03 FAST, POLISHED DELIVERY »
Took dense briefs to presentation-ready work on tight timelines, with minimal revisions.
« 04 CROSS-TEAM PARTNERSHIP »
Worked with strategists, creative directors, account leads, and Samsung stakeholders on every deliverable.
RESULTS
Clear communication for one of the world’s most recognized technology brands.
« 01 TRUSTED WITH THE CONFIDENTIAL »
Helped Samsung present unreleased products and strategy to its leadership with clarity and confidence.
« 02 BRAND FIDELITY AT SPEED »
Kept every deck true to Samsung’s standards across multiple work streams and deadlines.
FROM THE TEAM
“Always diligent and organized, always taking care to listen to the needs of the team and turn them into polished presentation ready work with very little fuss and a high degree of professionalism in sometimes pressing circumstances.”
— Nick Gawith, EVP Executive Creative Director, Razorfish
